Comparison shopping engines get you traffic. That’s good news.

However, this traffic comes at a heavy price - Each click costs you money!

Retailers have to take timely decisions to tap hidden opportunities and avert risks to run a successful comparison engine program. Unfortunately, lack of time and actionable information forces many retailers to rely solely on historical data or intuition. Whereas , integrating inputs from the market with internal information is crucial to arriving at the most profitable combination of the channels, products and pricing.

We know you work hard on your CSE campaigns. In turn, do these campaigns work for you?

To run a successful CSE campaign, you have to identify the best CSE to promote the product and then optimize the product price and other components to make it compelling to the visitor. Furthermore, you have to create and submit the product feed to the comparison engines and monitor the traffic. That’s a lot of work.

And when you have thousands of products to sell , dozens of CSEs to choose from and scores of competitors to deal with – your campaign is bound to go out of control.

Imagine if a solution could identify the right combination of product, price and channel and also do the heavy lifting work of creating, submitting and tracking the data feeds – That’s what Re.flex does for you.

A web-based, intelligent system Re.flex, combines relevant data from multiple sources to provide actionable information and daily recommendations for the online retailer’s CSE programs!

Re.flex predicts the traffic to comparison engines, analyses the retailer population and studies their price points.  It then combines the information with the internal traffic and conversion data.  Once the business rules and thresholds are set, the patent pending technology of Re.flex recommends the right combination of product, price and channel
for the day.

Further, Re.flex creates and submits the data feeds at a click of a button and makes sure that products are priced right and are visible at the right places across chosen comparison engines.

Comparison engine campaign process with Re.flex

The Re.flex technology

There are several activities and programs that are run daily in the background making Re.flex what it is. Re.flex borrows heavily from the Mobius’ experience of working with top comparison engines and expertise in knowledge processing space. Some of the components of Re.flex are

Traffic Predictor:

This process is a combination of human intelligence and automation. It collects information from several sources
and analyses the information to predict which CSE is likely to receive high traffic for the product

Pollyanna:

This auto classifier from Mobius classifies and maps the product feeds of the retailer to the taxonomy of
comparison engines

Mattrix:

An indigenously developed ‘product page creator’ used to create product data feeds by crawling the retailer website

Here are some of the things that Re.flex helps you with, apart from easing your operational difficulties of creating, submitting and tracking the shopping feeds.

Know your channel

Know your product price

Features

• Channel, product , price recommendation on a daily basis
• ‘What if’ analysis
• Thresholds & business rules in-line with your strategy
• Create and submit data feeds in one click
• Competition monitoring , Customizable daily reports
• Performance based pricing model
• Low cost of trial | multiple users | Access from wherever

Benefits

• Track all your products.
• Each product is unique and deserves your time.
• Now you will find time and a way to address your long tail from the marketing angle
• Know the best channel –product mix
• Predict the channels that will receive high traffic for your products
• Find less competitive products inside different channels
• Find optimum price for your product
• Adjust product prices and increase profitability without losing traffic
• Adjust product prices slightly to get high visibility and traffic
• Save money and time
• Integrated, one click feed creation and submission
• Daily reports with actionable information